To maintain and improve sound business practices and foster high standards of professional conduct.
To hold in professional confidence any information gained of the business of a fellow member’s company, and to refrain from using such information in an unethical manner.
To seek success without taking unfair advantage or utilizing questionable acts that would compromise one’s self-respect.
To neither engage in nor sanction any exploitation of one’s membership, company, or profession.
To encourage and cooperate in the interchange of knowledge and techniques for the mutual benefit of the profession.
To be careful with one’s criticisms and liberal with one’s praise; to build and not to destroy.
Whenever a doubt arises as to the right or ethics of one’s position or action, to resolve such doubt according to generally accepted standards of truth, fair dealing, and good taste.
To maintain high personal standards of moral responsibility, character and business integrity.
To uphold the high ideals of the association as outlined in the bylaws.